About / MARKAERA
BIG THINKING.
BUILT FOR ONE.
We believe small businesses deserve the same level of brand strategy as larger companies.
MARKAERA is a brand-building firm for founders — especially in the early stages, when resources are limited and the path is unclear. We help them build brands they can own, grow, and be proud of.
2022.
Building brands ever since — first as Brands Endeavor, now as MARKAERA. Based in New York City.
Why STRONG™ exists
“STRONG BRAND.”
WHAT DOES
IT ACTUALLY MEAN?
A goal, a feeling, even a compliment — but rarely with a clear definition.
If a brand is strong, how do you actually know? Why is it strong? Where is it weak? Is it getting stronger?
STRONG™ is a six-pillar framework that makes brand strength measurable — so founders can understand where the brand stands and track growth over time.
MARKAERA at a glance
CLARITY. INTENTION. DIRECTION.
Who we are
A brand-building firm based in New York City.
Who we serve
Solo and early-stage founders building brands they own and believe in — often with limited resources, a small team, or no blueprint to follow.
What we do
We help founders measure their brand’s strength, understand what’s working and what needs attention, and decide where to focus for growth.
How we do it
Through brand assessments, actionable insights, and growth strategies that bring clarity, intention, and direction to the building process.
Why we do it
The principles behind strong, established brands should be practical for founders starting small — on a scale that fits their resources and preserves their ownership.
When
Founded in 2022 as Brands Endeavor; evolved into MARKAERA in 2026.
Our Vision
Founders building brands that lead, last, and leave a mark.
Meet the founder
FIRST-GEN.
FOUNDER.
BRAND BUILDER.
“How do you make sure you’re building a strong brand? That question kept coming back to mind.”
I’m Essence — a first-generation college graduate with a BBA in Marketing Management, now pursuing an MBA in Entrepreneurship. My 9 to 5 in financial technology made me data-driven; my time as a Digital Marketing Intern at Estée Lauder showed me how established brands operate. Since 2022, I’ve worked directly with founders on brand development, digital, social, SMS and email marketing, events, and strategy — first as Brands Endeavor, now as MARKAERA.
I created STRONG™ to give “strong brand” a standard — a clear, shared meaning founders can actually build against.
BBA
Marketing Management
MBA
EntrepreneurshipIn progress
CUNY Alumni
50 Under 50
Voyage ATL
Featured
A BRAND-
BUILDING FIRM.
MARKAERA is growing an ecosystem of advisory, strategic tools, and founder experiences — so more founders can build successful brands they're proud of. STRONG™ is the starting point.
Explore STRONG™